Report Content & Appeals

Back to Home

Effective date May 8, 2026

Luvra Inc. takes content concerns seriously. Anyone — whether a member, a creator, a person depicted in content, or a member of the public — may report content hosted on Luvra that they believe is illegal, non-consensual, exploitative, or otherwise violates our standards. This page explains exactly how to report content, how we review it, what outcomes are possible, and how to appeal a decision.

How to Report Content

You do not need an account to report content. Choose whichever channel is most convenient:

  • In-app: Tap the flag icon on any post or profile and select a reason. Logged-in members can do this without leaving the app.
  • Email: report@clubluvra.com. Include a link to the content, the reason for the report, and any supporting context. If you are the person depicted, please tell us so we can prioritise the review.
  • CCBill complaint form: Submit a complaint or take-down request through CCBill. CCBill is our payment processor and forwards verified reports directly to our compliance team.

Reports involving suspected child sexual abuse material (CSAM), non-consensual intimate imagery, or human trafficking are treated with the highest priority and are removed immediately upon credible report, before any further review.

Acknowledgement and Review Timeline

  • Every report is logged in our compliance queue and the reporter receives a written acknowledgement within one business day.
  • We review and resolve every reported complaint within five (5) business days of the report being received.
  • High-priority reports (CSAM, non-consensual imagery, threats of imminent harm) are actioned immediately, and the content is removed pending the full review.

Review Process

  1. Triage. A trained member of our compliance team checks the report against our standards and applicable law.
  2. Investigation. We review the reported content, the uploader's verified identity records, the consent records on file for the persons depicted, and any related context (prior reports, related accounts, IP signals).
  3. Decision. A senior compliance reviewer makes the final determination. Decisions and the reasoning are recorded in the case file.
  4. Communication. The reporter and, where appropriate, the uploader are informed of the outcome and the reasoning.
  5. Reporting. Where required by law, we report the matter to the relevant authority (for example NCMEC for suspected child sexual abuse material) and preserve evidence accordingly.

Possible Outcomes

Depending on the result of the review, one or more of the following actions may be taken:

  • The content is left up because the review found no violation.
  • The content is removed from the platform.
  • The content is restricted (for example marked age-gated, demonetised, or hidden from search) pending the final outcome of the review, which is delivered within five (5) business days.
  • The uploader's account is warned, suspended, or terminated depending on severity and history.
  • The matter is referred to law enforcement or the relevant reporting body, with evidence preserved.
  • Where the content depicts an identifiable person whose consent is missing or invalid, the content is removed and the uploader's account is reviewed for further action.

Appeals for People Depicted in Content

If you appear in content hosted on Luvra and you did not consent to that content, or your consent has been withdrawn or is otherwise invalid under applicable law, you may request its removal at any time. You do not need an account on Luvra to submit such a request.

  • Email appeals@clubluvra.com with the URL of the content, your statement of identity, and any supporting documentation (a government-issued ID is helpful but not required).
  • We acknowledge your request within one business day and complete the review within five (5) business days.
  • If we determine that consent was not given, was withdrawn, or is void under applicable law, the content is removed promptly and access logs are preserved for our records.
  • We will not require you to provide any information beyond what is necessary to verify your appeal, and we will treat any documentation you supply as confidential.

Appeals by the Content Uploader

If your content is removed or your account is restricted and you believe the decision was made in error, you may appeal:

  • Email appeals@clubluvra.com within thirty days of the decision. Include the case reference number from the original notification, your account email, and any new evidence or context.
  • A senior compliance reviewer who was not involved in the original decision will re-examine the case. Their decision is communicated within five (5) business days of the appeal being received.
  • If the appeal is granted, the content is restored or the account restriction is lifted, and the case file is updated to record the new outcome.

Unresolved Disputes

We recognise that there will be cases where a reporter, an uploader, or a depicted person disagrees with our final decision after the appeal. In such cases the matter may be escalated to a neutral, independent body for resolution. This may include, depending on the nature of the dispute, an industry trust-and-safety arbitration provider, the relevant regulator, or — where the law provides — a court of competent jurisdiction. Luvra commits to participating in good faith in any such independent review.

Confidentiality and Anti-Retaliation

  • We treat the identity of reporters as confidential to the extent permitted by law. We do not share a reporter's identity with the uploader unless required by legal process.
  • Retaliation against a person who has reported content in good faith is itself a violation of these Terms and may result in immediate account termination.
  • We retain records of reports, decisions, and supporting evidence for at least seven years, or longer where required by law.

Contact

Back to Home